If you have ever sat down to write good quality content for your website, you know how challenging this can be. I am not talking about the kind of content that is written to simply fill the pages of your site but instead, I am referring to compelling content that captures your audience and provides them with something unique and captivating. Let’s be honest, this type of content writing takes time and creativity and if this is not your forte you are in luck because there are other effective ways to optimize your site’s content marketing strategy. We are the number 1 seo company Austin
Photo Blogging
We have all heard the saying ‘a picture is worth a thousand words’ and for many audiences, this is exactly the case. Reading long pages of content does not appeal to everyone so offering your audience images as a way to engage them, can be an effective marketing tool. Hold on though before you get too excited. I am not saying that simply providing images as an alternative to content is the answer. Your images will need to be accompanied with some written content that carries your marketing message as well as engages your audience. Get some great tips on photo blogging here before you get started.
Video Blogging
In a recent article on MarketWatch, it stated that according to the National Association of Realtors, 90% of buyers who are searching online to purchase a property, will review the video listings first. It is clearly evident from this that videos are easy-to-use marketing tools that realtors are using in order to boost sales. You too can join in on the action by offering your audience videos. Some websites use videos as part of their background and as a way to draw attention and to increase the time spent on the site. You can also use programs like Camtasia or Screenflow to create a video to showcase a product or a service you are offering and this will provide your audience with the visual element to enhance the content on your site. This form of online PR is a cost-effective marketing approach especially if you combine it with search engine optimization (SEO) and social media marketing. If you are not convinced, then read this article on the value of video blogging in 2014.
Create SlideShare Presentations
In case you haven’t heard, SlideShare is the world’s biggest community for sharing presentations with over 130 million page views and 60 million visitors monthly. The benefit of using SlideShare is that this visually engaging content is often spread virally through social networks and blogs creating a broader reach. Many companies today use this platform as a marketing tool to connect with others, conduct research, share ideas, generate leads and much more. An SEO company can assist you in creating an effective SlideShare presentation and if your keywords are incorporated correctly, a piece of your SlideShare content could feature in Google search results which will help to boost traffic to your site. Read this article to get some great tips on how to incorporate SlideShare in your content marketing strategy.
The bottom line is, content is king but you can definitely use other marketing tools and platforms to reach your online marketing goals. If you are afraid to think out-of-the-box, then approach an internet marketing agency who will guide you along the way. The bottom line is, don’t be afraid to put your pen down and to explore new marketing techniques. You never know, your audience just might thank you for the new experience.
Photo Blogging
We have all heard the saying ‘a picture is worth a thousand words’ and for many audiences, this is exactly the case. Reading long pages of content does not appeal to everyone so offering your audience images as a way to engage them, can be an effective marketing tool. Hold on though before you get too excited. I am not saying that simply providing images as an alternative to content is the answer. Your images will need to be accompanied with some written content that carries your marketing message as well as engages your audience. Get some great tips on photo blogging here before you get started.
Video Blogging
In a recent article on MarketWatch, it stated that according to the National Association of Realtors, 90% of buyers who are searching online to purchase a property, will review the video listings first. It is clearly evident from this that videos are easy-to-use marketing tools that realtors are using in order to boost sales. You too can join in on the action by offering your audience videos. Some websites use videos as part of their background and as a way to draw attention and to increase the time spent on the site. You can also use programs like Camtasia or Screenflow to create a video to showcase a product or a service you are offering and this will provide your audience with the visual element to enhance the content on your site. This form of online PR is a cost-effective marketing approach especially if you combine it with search engine optimization (SEO) and social media marketing. If you are not convinced, then read this article on the value of video blogging in 2014.
Create SlideShare Presentations
In case you haven’t heard, SlideShare is the world’s biggest community for sharing presentations with over 130 million page views and 60 million visitors monthly. The benefit of using SlideShare is that this visually engaging content is often spread virally through social networks and blogs creating a broader reach. Many companies today use this platform as a marketing tool to connect with others, conduct research, share ideas, generate leads and much more. An SEO company can assist you in creating an effective SlideShare presentation and if your keywords are incorporated correctly, a piece of your SlideShare content could feature in Google search results which will help to boost traffic to your site. Read this article to get some great tips on how to incorporate SlideShare in your content marketing strategy.
The bottom line is, content is king but you can definitely use other marketing tools and platforms to reach your online marketing goals. If you are afraid to think out-of-the-box, then approach an internet marketing agency who will guide you along the way. The bottom line is, don’t be afraid to put your pen down and to explore new marketing techniques. You never know, your audience just might thank you for the new experience.
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