Saturday, February 8, 2014

Despite Apparent Layoffs, Revel Systems is Excelling in the Marketplace - 2014 Company Analysis

Despite Apparent Layoffs, Revel Systems is Excelling in the Marketplace - 2014 Company Analysis
Significance of Revel System:
Revel system, which produces apple based software, has proved to be a highly profitable venture. It has acquired a dominant share in food retail industry and proved value-for-money POS software. There are of a number of features of Revel software that has made it attractive to the owners of small and medium sized business. Such features include low operation and maintenance cost and an open API that allows a high level of integration with both the customers and the vendors. Security features provided by the Revel also adds up in its competitive advantage which is also somewhat inimitable, hence adding up to its distinctive (and core) competencies. A major advantage that the Revel system brings with it is the promise to lower down the need of staff through high level of integration and smart performance. Within a very short time of its launch, retail industry has seen a major fall in the number of people employed in the overall industry.

Amazingly, the reduction in workers cost is not at the expense of quality of the manufacturing, sales and customer services. In fact customers now feel more satisfied than they were before the revolution of Revel system. Revel mainly capitalizes on the user friendly environment of iPad and iPhone IOS and also takes advantage of web based database system. The use of cloud technology and ability to integrate with third party enhancement and financial suites has made Revel a must have product.
Increasing labor cost: 
The impact of cost push inflation has made employers to raise the wages of employees in order to satisfy their demand to raise the wages. The demand is also justifiable owing to the fact of ever increasing prices of commodities. The impact of rising labor cost gets transferred to the product cost and the best strategy adopted by entrepreneurs in reducing product is to reduce the labor cost by downsizing
(also called rightsizing where there is an excessive headcount) and by improving per hour production. Purchase and implementation of Revel POS system has also proved to be one of the best strategy in reducing the annual labor cost. Revel makes the work of a majority of workers redundant and performs the same work with efficiency and in a very short span of time.
Rightsizing at Revel:
The example of rightsizing at Revel which resulted in optimum staff cost is one of the best known strategy in technology industry. Revel spent $1.2 million in improving global customer services and automated the major part of its customer service department. The aforesaid investment relieves it from a few workers who were engaged in customer services and online sales. Revel also teamed up with various payment management intermediaries like paypal, levelup merchant e-solutions and worldpay to name a few. This further helped in rightsizing its accounts and payment section.
Moreover, Revel went one step ahead of its competitors by introducing the photograph identity feature in its POS system which helped it get relieve of additional staff in Information security department. 
Affiliation with cloud service providers further helped Revel in becoming lean and free of unrequired liabilities on its balance sheet. By outsourcing its need of storing massive data to professional cloud service providers, it disinvested a huge amount from the setup and maintenance of servers and also saved a huge amount of labor cost which was required to maintain the servers and associated infrastructure. Despite reduction is staff, Revel is growing (as evident from the financial highlights for the year 2014) mainly because it is capitalizing on emerging technologies and creating win-win situations by adjusting these technologies in its business model.

Moreover, Revel went one step ahead of its competitors by introducing the photograph identity feature in its POS system which helped it get relieve of additional staff in Information Security department. 
Affiliation with cloud service providers further helped Revel in becoming lean and free of unrequired liabilities on its balance sheet. By outsourcing its need of storing massive data to professional cloud service providers, it disinvested a huge amount from the setup and maintenance of servers and also saved a huge amount of labor cost which was required to maintain the servers and associated infrastructure. Despite reduction is staff, Revel is growing (as evident from the financial highlights for the year 2014) mainly because it is capitalizing on emerging technologies and creating win-win situations by adjusting these technologies in its business model.

A Company Analysis: Revel Systems iPad POS

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